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Tata Technologies unveils new brand positioning campaign – #EngineeringASoftwareDefinedFuture

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Tata Technologies, a global leader in engineering and digital services, today announced the launch of its new brand campaign #EngineeringASoftwareDefinedFuture, reinforcing its commitment to driving the software and digital technologies-led transformation of the automotive, industrial heavy machinery (IHM), and aerospace sectors. As industries shift towards software-differentiated products, Tata Technologies in empowering them with software and digital-led mechatronics solutions that span the entire product value chain—from turnkey Software-Defined Vehicles (SDVs) to AI-powered smart manufacturing and intelligent software-defined enterprises.

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